Relation Ship Marketing Interaction Shiko No Kankei Sei He
Okayama Takeshi / Hencho
| Points You Earn | 1% (16p) |
|---|---|
| Release Date | August 2014 |
| Availability | Backorder:Usually ships in 1-3 weeks |
Product Details
| Catalog No. | NEOBK-1712508 |
|---|---|
| JAN/ISBN | 9784864340380 |
| Product Type | BOOK |
| Pages | 143 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Description in Japanese
リレーションシップ・マーケティング インタラクション志向の関係性へ / 岡山武史/編著
Related Offer & Feature
Tracklisting
| 1 |
第1章 リレーションシップ・マーケティング序論
|
| 2 |
第2章 リレーションシップ・マーケティングの起源と歴史
|
| 3 |
第3章 顧客満足と顧客ロイヤルティ戦略
|
| 4 |
第4章 サービス環境のリレーションシップ・マーケティング
|
| 5 |
第5章 サービス・ドミナント・ロジック―プロセスとしてのマーケティング
|
| 6 |
第6章 経験価値とリレーションシップ
|
| 7 |
第7章 インターネット環境のリレーションシップ
|
| 8 |
第8章 営業によるリレーションシップ構築
|
| 9 |
第9章 BtoBにおけるリレーションシップ
|
| 10 |
第10章 ライフスタイルとリレーションシップ
|
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