Naze, Sore Wo Katteshimau No Ka No Kagaku Ga Akasu Sakkaku Kodo (Shodensha Shinsho)
Kato Naomi / [Cho]
| Points You Earn | 1% (8p) |
|---|---|
| Release Date | July 2014 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-1683650 |
|---|---|
| JAN/ISBN | 9784396113728 |
| Product Type | BOOK |
| Pages | 224 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Description
Translate Description
Description in Japanese
なぜ、それを買ってしまうのか 脳科学が明かす錯覚行動 (祥伝社新書) / 加藤直美/〔著〕
Related Offer & Feature
Tracklisting
| 1 |
第1章 買い物を巡る物語のはじまり(「賢い消費者」の幻影
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| 2 |
ブランドの正体)
|
| 3 |
第2章 数字は甘～くささやく(価格のマジック
|
| 4 |
選択のジレンマ)
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| 5 |
第3章 「希少=価値」「自然=純粋」の法則(希少性のトリック
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| 6 |
自然のパワー)
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| 7 |
第4章 買い物行動はどう変わる(高齢者の買い物行動
|
| 8 |
なぜ、それを買うのですか?)
|
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