Kyoso Yui Wo Jitsugen Suru Five Way Positioning Senryaku / Original Title: the MYTH of EXCELLENCE
Fureddo Kurofuodo / Cho Raian Mashi Zu / Cho Hoshino Kei Ro / Kanshu Nagasawa Akane / Honyaku Kyoryoku Nakata Yumiko / Honyaku Kyoryoku
| Points You Earn | 1% (22p) |
|---|---|
| Release Date | September 28, 2013 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-1569328 |
|---|---|
| JAN/ISBN | 9784781609362 |
| Product Type | BOOK |
| Label/Distributor | East Press |
| Pages | 371 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Translate Description
Description in Japanese
競争優位を実現するファイブ・ウェイ・ポジショニング戦略 / 原タイトル:THE MYTH OF EXCELLENCE / フレッド・クロフォード/著 ライアン・マシューズ/著 星野佳路/監修 長澤あかね/翻訳協力 仲田由美子/翻訳協力
Related Offer & Feature
Tracklisting
| 1 |
1 今、消費者が企業に求めているものとは?
|
| 2 |
2 ファイブ・ウェイ・ポジショニングという新たなビジネスモデル
|
| 3 |
3 価格で市場を支配する
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| 4 |
4 サービスで市場を支配する
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| 5 |
5 アクセスで市場を支配する
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| 6 |
6 商品で市場を支配する
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| 7 |
7 経験価値で市場を支配する
|
| 8 |
8 ファイブ・ウェイ・ポジショニングを実践するには?
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| 9 |
9 供給プロセスの現実
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| 10 |
10 ファイブ・ウェイ・ポジショニングは未来にも通用するのか?
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