BOOK
Seven Premium Shinka Ron Naze Yasuri Shinakute Mo Ureru No Ka
Ogata Tomoyuki / Cho Taguchi Kayo / Cho
1400yen
(1540yen Tax incl. in Japan)
| Points You Earn | 1% (14p) |
|---|---|
| Release Date | September 07, 2013 |
| Availability | Sold Out |
Product Details
| Catalog No. | NEOBK-1555669 |
|---|---|
| JAN/ISBN | 9784023312203 |
| Product Type | BOOK |
| Label/Distributor | Asahi Shimbun Publishing |
| Pages | 226 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
セブンプレミアム進化論 なぜ安売りしなくても売れるのか / 緒方知行/著 田口香世/著
「安売りしても需要はつくれない!」年間販売額10億円以上の商品が92アイテムも!大ヒット連発の理由が明らかに!!プライベート・ブランド(PB)の秘密に迫る!
Related Offer & Feature
Tracklisting
| 1 |
第1章 鈴木敏文会長インタビュー―価値あるものは必ず売れる!
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| 2 |
第2章 PB商品の歴史をたどる
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| 3 |
第3章 セブンプレミアム商品開発の原点
|
| 4 |
第4章 プロジェクト、始動
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| 5 |
第5章 マーチャンダイジング・プロセスシート
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| 6 |
第6章 協働・協創相手を選ぶ、支える
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| 7 |
第7章 絶えざる商品革新
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| 8 |
第8章 商品の価値伝達・訴求の工夫と実践
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| 9 |
第9章 お客さまの心をつかむヒット商品開発事例集
|
| 10 |
第10章 売上高1兆円を目指して―セブンプレミアムの進化は進む
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