BOOK
Shohin Masakano Ura Jikake Anotekonote De "Kaitai" Ni Hi Wo Tsukeru (KAWADE Yume Bunko)
Gendai Business Kenkyu Han / Hen Yume No Sekkei Sha / Kikaku Henshu
619yen
(681yen Tax incl. in Japan)
| Points You Earn | 1% (6p) |
|---|---|
| Release Date | June 17, 2013 |
| Availability | Sold Out |
Product Details
| Catalog No. | NEOBK-1515876 |
|---|---|
| JAN/ISBN | 9784309498751 |
| Product Type | BOOK |
| Label/Distributor | Kawade Shobo Shinsha |
| Pages | 218 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
商品まさかのウラ仕掛け あの手この手で「買いたい」に火をつける (KAWADE夢文庫) / 現代ビジネス研究班/編 夢の設計社/企画・編集
商品の中身を大きく見せるワザ、“激安”と信じこませる巧みなシステム、いちばん売りたい商品に誘いこむテクニック...。あなたは、この“ウラ仕掛け”を見抜いているか?広告宣伝、陳列、値付け、販売法...“売り手の超トリック”を大公開!!
Related Offer & Feature
Tracklisting
| 1 |
1章 財布のヒモを巧みにゆるませる!「価格」のウラ仕掛け
|
| 2 |
2章 たちまち視線を引きつける!「陳列」のウラ仕掛け
|
| 3 |
3章 買いたい気持ちを刺激する!「宣伝広告」のウラ仕掛け
|
| 4 |
4章 価値ある一品とホレさせる!「販売法」のウラ仕掛け
|
| 5 |
5章 お客を吸いこみ、帰さない!「店舗」のウラ仕掛け
|
| 6 |
6章 心をワシづかみにして放さない!「サービス」のウラ仕掛け
|
| 7 |
7章 どんどん殖えると信じさせる!「金融商品」のウラ仕掛け
|
| 8 |
8章 数字で錯覚させるマジック!「経済統計」のウラ仕掛け
|
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