BOOK
Global Marketing No Shintenkai (Nippon Ryutsu Gakkai Setsuritsu 25 Shunen Kinen Shuppan Project)
Oishi Yoshihiro / Hencho Yamaguchi Yu Hi Ko / Hencho
3000yen
(3300yen Tax incl. in Japan)
| Points You Earn | 1% (30p) |
|---|---|
| Release Date | May 28, 2013 |
| Availability | Backorder:Usually ships in 1-3 weeks |
Product Details
| Catalog No. | NEOBK-1502111 |
|---|---|
| JAN/ISBN | 9784561662006 |
| Product Type | BOOK |
| Pages | 199 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Description in Japanese
グローバル・マーケティングの新展開 (日本流通学会設立25周年記念出版プロジェクト) / 大石芳裕/編著 山口夕妃子/編著
Related Offer & Feature
Tracklisting
| 1 |
第1部 理論的分析(グローバル・マーケティングの特徴
|
| 2 |
グローバル・マーケティング理論の新展開
|
| 3 |
グローバル・ブランド論の新展開)
|
| 4 |
第2部 実証的分析(製造業の新展開―味の素の国際マーケティング ベトナム編
|
| 5 |
総合商社の新展開
|
| 6 |
石油メジャーの新展開―グリーン・マーケティングの強化
|
| 7 |
大手小売業の新展開
|
| 8 |
製造小売業の新展開―商品調達における共通価値の創造
|
| 9 |
eコマースの新展開
|
| 10 |
サービス業の新展開)
|
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