BOOK
Shohin Ka Senryaku No Kiso
Takara Takunihiro / Cho
2800yen
(3080yen Tax incl. in Japan)
| Points You Earn | 1% (28p) |
|---|---|
| Release Date | May 13, 2013 |
| Availability | Sold Out |
Product Details
| Catalog No. | NEOBK-1497111 |
|---|---|
| JAN/ISBN | 9784794424129 |
| Product Type | BOOK |
| Pages | 274 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Description in Japanese
商品化戦略の基礎 / 寳多國弘
Related Offer & Feature
Tracklisting
| 1 |
汎商品化社会の実相と顕在化する多様な課題
|
| 2 |
商品化の概念的枠組みと分析視点
|
| 3 |
商品の概念と市場性
|
| 4 |
商品の分類
|
| 5 |
製品計画の領域と課題
|
| 6 |
製品ミックスの意味と戦略タイプ
|
| 7 |
製品の開発と管理
|
| 8 |
新製品の採用と普及
|
| 9 |
製品ライフ・サイクルの概念とモデル
|
| 10 |
製品ライフ・サイクルの管理
|
| 11 |
製品多様化の意味と戦略的対応
|
| 12 |
商品に対する社会・生態学的アプローチ
|
| 13 |
商品化を目指す企業マーケティング展開の新たな視点と課題
|
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