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BOOK

Anime Eiga Hit No Hosoku Screen Ni Utsuranai Eiga Journalist Ga Mita Haikyu Kogyo Senden No Gemba

Saito Morihiko / Cho

1600yen
(1760yen Tax incl. in Japan)
Points You Earn 1% (16p)
Release Date November 04, 2012
Availability Sold Out
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Product Details

Catalog No.NEOBK-1375625
JAN/ISBN 9784903441191
Product Type BOOK
Pages 255

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Description in Japanese

アニメ映画ヒットの法則 スクリーンに映らない 映画ジャーナリストが見た配給・興行・宣伝の現場 / 斉藤守彦/著

映画ビジネスにマーケティング理論は通用しない。アニメ映画戦線に一石を投じるヒット実例集。現場主義の映画ジャーナリストが見てきた、「アニメ映画興行をヒットさせた関係者たちの取り組み」。

Related Offer & Feature

    Tracklisting

    1
    第1章(「宇宙戦艦ヤマト」興行会社が主体性を持ち決めた上映
    2
    「崖の上のポニョ」は成功したのか?―公開後3カ月、早すぎる検証
    3
    時代に対応した?「ハウル」の宣伝
    4
    ティーンに支持されたTVシリーズと差別化、大人向けアニメをめざしてヒットした「ルパンVS複製人間」 ほか)
    5
    第2章 2008年以降の年間結果(2008年アニメ映画総決算―久々の宮崎アニメ「ポニョ」公開 その他に大ヒットない1年
    6
    2009年アニメ映画総決算―飢餓感創出した「ヱヴァ:破」が大ヒット
    7
    2010年アニメ映画総決算―「アリエッティ」、「ONE PIECE」、「ポケモン」…1本1本が健闘しいずれも好成績
    8
    2011年アニメ映画総決算―震災後のムードに左右された1年 ほか)
    9
    特別対談 業界に必要なのはオリジナル作品と人材を育成するための環境だ

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