BOOK
Dynamic Kyoso Senryaku Ron Nyumon Porter Riron No 7 Tsu No Nazo Wo Toite Manabu
Kawai Tadahiko / Cho
2400yen
(2640yen Tax incl. in Japan)
| Points You Earn | 1% (24p) |
|---|---|
| Release Date | April 19, 2012 |
| Availability | Backorder:Usually ships in 1-3 weeks |
Product Details
| Catalog No. | NEOBK-1235206 |
|---|---|
| JAN/ISBN | 9784641163966 |
| Product Type | BOOK |
| Pages | 268 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
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Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
ダイナミック競争戦略論・入門 ポーター理論の7つの謎を解いて学ぶ / 河合忠彦/著
ポーター理論を現代の視点で革新し、資源ベース論やブルー・オーシャン理論、クリステンセン理論などの新理論を統合した、ダイナミックで実践的な競争戦略論の構築をめざす。ビジネススクールの人気講義の内容をコンパクトに凝縮して、ケースを交えいきいきと解説。
Related Offer & Feature
Tracklisting
| 1 |
第1章 ポーター理論の7つの謎
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| 2 |
第2章 ポーター理論とRBV(資源ベース論)
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| 3 |
第3章 低価格と差別化の「ミックス戦略」
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| 4 |
第4章 低価格と差別化の「両立戦略」
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| 5 |
第5章 競争戦略(1):コア低価格戦略
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| 6 |
第6章 競争戦略(2):コアミックス戦略とコア高差別化戦略
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| 7 |
第7章 ダイナミック競争戦略論
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| 8 |
第8章 ダイミナック競争戦略の7原則
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| 9 |
補論 ブルー・オーシャン理論から"パープル・オーシャン理論"へ
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