BOOK
Jisedai Communication Planning Does Communication Planning Save Advertising, Marketing and PR Services in the Consumer Initiative Age?
Takahiro, Nori Hi/ko Cho
1600yen
(1760yen Tax incl. in Japan)
| Points You Earn | 1% (16p) |
|---|---|
| Release Date | March 30, 2012 |
| Availability | Sold Out |
Product Details
| Catalog No. | NEOBK-1218611 |
|---|---|
| JAN/ISBN | 9784797368741 |
| Product Type | BOOK |
| Label/Distributor | Softbank Creative |
| Pages | 199 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
次世代コミュニケーションプランニング Does Communication Planning Save Advertising,Marketing and PR Services in the Consumer‐Initiative Age? / 高広伯彦/著
「メディア」と「コンテクスト」からコミュニケーションをとらえ直す。生き残りたい広告・PR人のための新しいプランニング思考法。
Related Offer & Feature
Tracklisting
| 1 |
1 「広告」を超える(広告は無駄なものか?
|
| 2 |
広告は金がかかるという現実 ほか)
|
| 3 |
2 「メディア」を発見する(コミュニケーションプランニングと「メディア感覚」
|
| 4 |
メディアはメッセージ ほか)
|
| 5 |
3 「消費者」と会話する(今起こってることは過去に想像されたものかもしれない
|
| 6 |
「You.」の時代 ほか)
|
| 7 |
4 「クチコミ」を再考する(情報パイプラインの変化が、クチコミマーケティングを進化させる
|
| 8 |
媒体として売られたクチコミは「小さなマスメディア」 ほか)
|
| 9 |
5 「コンテクスト」を生み出す(「コンテクスト」とはいったい何なのか?
|
| 10 |
コンテクスト視点でのソーシャルメディアの解釈 ほか)
|
Customer Reviews
You can earn rewards points for writing a review.
Find out what other customers have to say about this item. Please also write your own review.
This item is no longer available at our website, but it may still be available at other online shops within Japan. If you find one in Proxy Shopping Search results, go to the product page and click on "Get a Quote" button. We will then be glad to obtain it for you (Service Details).
Attention: Proxy Shopping service is provided by CDJapan and order will be place on your behalf by CDJapan, with additional handling fees. For more information, please see Service Details.