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BOOK

ICT Innovation No Henkaku Bunseki Sangyo Kigyo Shohi Sha Kodo to No Sogo Tenkai (MINERVA Gendai Keiei Gaku Sosho)

Fujiwara, Masatoshi / Hencho Gu, Suketamawa / Henfuan

4000yen
(4400yen Tax incl. in Japan)
Points You Earn 1% (40p)
Release Date March 10, 2012
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Product Details

Catalog No.NEOBK-1092862
JAN/ISBN 9784623062126
Product Type BOOK
Pages 207

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Description in Japanese

ICTイノベーションの変革分析 産業・企業・消費者行動との相互展開 (MINERVA現代経営学叢書) / 藤原雅俊/編著 具承桓/編著

本書の主題は、ICT化を通じた変革メカニズムの解明である。ICTはどのように普及し、利活用されているのか。過剰な期待や幻想が蔓延していた導入期を過ぎた今、冷静な視点からICT化によって実現された注目すべき事例を分析し、ICTの効果的活用へのメカニズムを明らかにすることを目的とする。産業・企業・消費者(マクロ・セミマクロ・ミクロ)の3つの観点から、さらに今後のICTの利活用や普及を刺激するための鍵を提示する。

Related Offer & Feature

    Tracklisting

    1
    ICT化のダイナミズムー問題意識と分析枠組み
    2
    第1部 産業と企業行動の変革(製品統合による産業境界の引き直しー事務機器のデジタル化と複合化
    3
    ネットワーク化とビジネスモデルの変更ー病院と医療機器メーカーの事例)
    4
    第2部 企業間関係の変革(協働型EDIの普及メカニズムー消費財製造業と組織小売業の戦略共有へ向けた取り組み
    5
    協働型製品開発プロセスと取引ー自動車部品産業における開発ツールのデジタル化とその影響)
    6
    第3部 イノベーションと消費者行動の変化(ICT化によるマーケティング・コンセプトの変容と普及パターンの変化
    7
    普及の急速化とマーケティング戦略の変容ーiPodの採用と普及)
    8
    ICT化と産業のダイナミズム

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