BOOK
Michelin Mittsu Boshi to Sekai Senryaku (Shincho Sensho)
Kunisue Ken Jin / Cho
1300yen
(1430yen Tax incl. in Japan)
| Points You Earn | 1% (13p) |
|---|---|
| Release Date | October 27, 2011 |
| Availability | Sold Out |
Product Details
| Catalog No. | NEOBK-1035522 |
|---|---|
| JAN/ISBN | 9784106036910 |
| Product Type | BOOK |
| Label/Distributor | Shinchosha |
| Pages | 314 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
ミシュラン三つ星と世界戦略 (新潮選書) / 国末憲人/著
「グルメのバイブル」として圧倒的な影響力を誇ってきたミシュランガイド。しかし、その権威は「食の国際化」の中で揺らぎ始めている。近年、アメリカ、日本、香港とガイド発行国を増やしてきたのはなぜか。その背景には、どのような経営戦略があるのか。トヨタ自動車とも比せられる「偉大なる地方企業」の内幕を、関係者への徹底取材で詳細に描き出す。
Related Offer & Feature
Tracklisting
| 1 |
第1章 三つ星狂想曲
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| 2 |
第2章 素顔の調査員
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| 3 |
第3章 劇場としてのレストラン
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| 4 |
第4章 格付けの思想史
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| 5 |
第5章 故郷を訪ねて
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| 6 |
第6章 「王朝」の系譜
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| 7 |
第7章 背を向ける人々
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| 8 |
第8章 変貌するガイド
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| 9 |
第9章 日本上陸
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