Rikuo

[Machine Translation] Believe in victory. A century-old Tabi Shoes manufacturer takes on the challenge of making running shoes. These shoes are our very soul! Kohazeya" is a long-established Tabi Shoes manufacturer in Gyoda City, Saitama Prefecture. Koichi Miyazawa, the fourth generation president of the company, who is struggling to manage his funds, comes up with a new business idea to ensure the company's survival. He wonders if it is possible to develop running shoes with a "barefoot feel" by utilizing the Tabi Shoes manufacturing technology that he has cultivated over the years. Fierce competition from world-class sports brands, financial difficulties, lack of materials, and lack of development capabilities. A small local company with only 20 employees, with tradition, passion, and a strong bond with its colleagues, is now ready to take on the biggest challenge of its lifetime!

勝利を、信じろ。足袋作り百年の老舗が、ランニングシューズに挑む。このシューズは、私たちの魂そのものだ!埼玉県行田市にある老舗足袋業者「こはぜ屋」。日々、資金操りに頭を抱える四代目社長の宮沢紘一は、会社存続のためにある新規事業を思い立つ。これまで培った足袋製造の技術を生かして、「裸足感覚」を追求したランニングシューズの開発はできないだろうか?世界的スポーツブランドとの熾烈な競争、資金難、素材探し、開発力不足―。従業員20名の地方零細企業が、伝統と情熱、そして仲間との強い結びつきで一世一代の大勝負に打って出る!