Amazon Ga Egaku 2022 Nen No Sekai Subete No Gyokai Wo Shinkan Saseru "Bezosu No Daisenryaku" (PHP Business Shinsho)

[Machine Translation] Amazon, the EC giant that has revolutionized retail and distribution. In recent years, Amazon has not only expanded into real stores, but also into cloud computing, space business, AI, big data, and other fields, and has gained so much momentum that the term "being Amazoned," which means losing customers and profits to Amazon, has been coined in the United States. In this book, the author, who is a university professor, a director of a publicly listed company, and a consultant, uses a vast amount of data and his own methods to decipher "Amazon's Grand Strategy.

小売り・流通に変革をもたらしてきたECの巨人・アマゾン。近年は、リアル店舗への進出にとどまらず、クラウド、宇宙事業、AI、ビッグデータなどの分野へも展開、米国ではアマゾンに顧客と利益を奪われることを意味する「アマゾンされる」という言葉が生まれるほどに、その勢いを増している。本書は、大学教授、上場企業の取締役、コンサルタントという3つの顔を持つ著者が、膨大な資料と独自のメソッドで、「アマゾンの大戦略」を読み解く一冊。