BOOK
Service Dominant Logic No Shinten Kachi Domo So Process to Shijo Keisei
Taguchi Hisashi / Cho
3500yen
(3850yen Tax incl. in Japan)
| Points You Earn | 1% (35p) |
|---|---|
| Release Date | March 2017 |
| Availability | Sold Out |
Product Details
| Catalog No. | NEOBK-2071242 |
|---|---|
| JAN/ISBN | 9784495387815 |
| Product Type | BOOK |
| Pages | 245 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
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Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
サービス・ドミナント・ロジックの進展 価値共創プロセスと市場形成 / 田口尚史/著
S・Dロジックの11の基本的前提とその特有の概念を忠実に遵守し、特に製品を介して価値が創造されるプロセスを説明する概念枠組みの構築を探究。
Related Offer & Feature
Tracklisting
| 1 |
第1部 サービス・ドミナント(S‐D)ロジック(S‐Dロジックの諸概念と基本的前提
|
| 2 |
S‐Dロジックの理論的背景)
|
| 3 |
第2部 競争優位の源泉としての顧客資源(競争優位の源泉のシフト
|
| 4 |
顧客の役割の進化
|
| 5 |
顧客資源の統合)
|
| 6 |
第3部 新たな消費概念(共同消費者としての企業
|
| 7 |
グロース消費)
|
| 8 |
第4部 オープン価値共創プラットフォーム(価値提案の開発
|
| 9 |
サービス・エコシステム内での価値共創プラットフォームの役割)
|
| 10 |
理論的および実践的インプリケーション
|
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