BOOK

UX Senryaku User Taiken Kara Kangaeru Product Zukuri / Original Title: UX Strategy

JaimeLevy / Cho Ando Saiwai Hisashi / Kanyaku Nagao Takahiro / Yaku

3000yen
(3300yen Tax incl. in Japan)
Points You Earn 1% (30p)
Release Date May 2016
Availability In Stock at Supplier:Usually ships in 2-4 days
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Product Details

Catalog No.NEOBK-1958279
JAN/ISBN 9784873117546
Product Type BOOK

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

Description in Japanese

UX戦略 ユーザー体験から考えるプロダクト作り / 原タイトル:UX Strategy / JaimeLevy/著 安藤幸央/監訳 長尾高弘/訳

本書は企業戦略としてユーザー体験の価値向上を取り入れ、プロダクトを成功へと導く「UX戦略」についての解説書です。UX戦略の考え方にもとづき潜在的顧客、競合他社製品、バリュープロポジション(提供価値の創造)といった要素の分析や評価を行い、革新的ユーザー体験を持つプロダクトを作り出す手法について、著者の豊富な経験から実例を用いて解説します。成功するプロダクトを作るための具体的な手法の解説や、4名のUX戦略家たちの至高のメッセージが盛り込まれた一冊です。

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Related Offer & Feature

    Tracklisting

    1
    UX戦略とは何か
    2
    UX戦略の4つの基本要素
    3
    バリュープロポジションの検証
    4
    競合調査
    5
    競合分析
    6
    バリューイノベーションのストーリーボードへの展開
    7
    実験用プロトタイプの作成
    8
    ゲリラユーザー調査の実施
    9
    顧客獲得のためのデザイン
    10
    UX戦略家たち〔ほか〕

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