BOOK
UX Senryaku User Taiken Kara Kangaeru Product Zukuri / Original Title: UX Strategy
JaimeLevy / Cho Ando Saiwai Hisashi / Kanyaku Nagao Takahiro / Yaku
3000yen
(3300yen Tax incl. in Japan)
| Points You Earn | 1% (30p) |
|---|---|
| Release Date | May 2016 |
| Availability | Sold Out |
Product Details
| Catalog No. | NEOBK-1958279 |
|---|---|
| JAN/ISBN | 9784873117546 |
| Product Type | BOOK |
| Pages | 364 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
UX戦略 ユーザー体験から考えるプロダクト作り / 原タイトル:UX Strategy / JaimeLevy/著 安藤幸央/監訳 長尾高弘/訳
本書は企業戦略としてユーザー体験の価値向上を取り入れ、プロダクトを成功へと導く「UX戦略」についての解説書です。UX戦略の考え方にもとづき潜在的顧客、競合他社製品、バリュープロポジション(提供価値の創造)といった要素の分析や評価を行い、革新的ユーザー体験を持つプロダクトを作り出す手法について、著者の豊富な経験から実例を用いて解説します。成功するプロダクトを作るための具体的な手法の解説や、4名のUX戦略家たちの至高のメッセージが盛り込まれた一冊です。
Related Offer & Feature
Tracklisting
| 1 |
UX戦略とは何か
|
| 2 |
UX戦略の4つの基本要素
|
| 3 |
バリュープロポジションの検証
|
| 4 |
競合調査
|
| 5 |
競合分析
|
| 6 |
バリューイノベーションのストーリーボードへの展開
|
| 7 |
実験用プロトタイプの作成
|
| 8 |
ゲリラユーザー調査の実施
|
| 9 |
顧客獲得のためのデザイン
|
| 10 |
UX戦略家たち〔ほか〕
|
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