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Department: Apparel

arCONOMi

arCONOMi

ar CONOMi is a fashion brand offering school uniform-type clothes mainly for fashion-conscious girls who loves "Kawaii (cute)" items. Recently, ar CONOMi is gaining more and more popularity among the young Japanese generation and also those who from overseas.

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What's ar CONOMi?

ar CONOMi is a fashion brand established in 2009 by a school-item shop CONOMi whose main shop locates in Niigata Prefecture. Its core shop is located on Takeshita-dori street in the heart of Tokyo's cool Harajuku district.

  • ar conomi image 1
  • Its brand message is that school is for studying, but romance and fashion are just as important. ar CONOMi have created a range of uniquely designed uniforms to fulfill such needs of customers to shine in fancy uniforms. The brand offers school uniform-type clothes not only for high schools girls who are not required to wear uniforms, but also fashion-conscious girls who want to wear & "Kawaii (cute)" school uniforms to go out to concerts, dance events, cosplay parties and others in the uniforms. It's known for frequent appearances in teenage fashion magazines and TV dramas as well as collaborations with artists in the Japanese music scene.

    Recently, ar CONOMi is gaining more and more popularity among the young Japanese generation and also from overseas by participating at exhibitions abroad. Such exhibitions include Paris, Italy (at the pop culture event Romics held in Rome), Thailand, Korea and Russia, and so on.

Various Activities

ar CONOMi has been exposed by the media in various occasions. Following are just brief introductions of its numerous works.

  • ar conomi image 1
  • Collaboration

    Original cardigan with Tomomi Itano (AKB48)

    Uniform provided by ar CONOMi

    SCANDAL's (band) singles, "Shojo S" and "Yumemiru Tsubasa" / Erina Mano's (Hello! Project) promotional videos / TV drama "Samurai High School" (Starring Haruma Miura) / Movie "Boku no Hatsukoi wo Kimi ni Sasagu" (Starring Masaki Okada, Mao Inoue).

    Magazine Appearance

    SEVENTEEN, Popteen, nicola, egg, et al.

    Interview

    KIRAKIRA JAPON, Tokyo Kawaii TV, YAHOO! news.

Others

Shizuka Fujioka, well-known as one of Kawaii Ambassadors (Ambassadors of Cute) works as ar CONOMi's corporate advisor. *Kawaii Ambassador is the post created by Japanese Foreign Ministry to introduce Japanese pop culture to young people overseas and Shizuka Fujioka, who is an up and coming actress, is one of the first members of the Ambassadors. She empitomizes high school girl fashion scenes in Japan, which are quickly reaching girls in various countries and is also called coordinating magician of school uniforms.

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