KOYUDO have developed a new lineup called "Lohas" by using the traditional production process and new materials. These new brushes have both softness, which is like the hair from gray squirrel, and durability. They are easy to use for beginners of makeup brushes. Their softness to the skin and appropriate flexibility give you a flawless finish. They are also environmentally friendly as it uses a material derived from plants, which mainly extracted from corn.