Todaya Shoten is a veteran hand towel store located in Nihonbashi and established in 1872. Its designs and colors are all original. While inheriting tradition, it values the spirit of "onkochishin," meaning to cherish existing knowledge and learn new knowledge, with its bold and novel designs and colors. Their special hand towels start from stencils, and the dyeing as well as the folding work that is the last step in the process are done almost entirely by human hands. They introduce hand towels with a deep flavor and a warmth from hand-dyeing that cannot be felt from machine production.

[Fabric] ... Bringing peace of mind with natural materials. The fabric of Rienzome is cotton that is gentle on the skin, unlike synthetic fiber. Cotton is sturdy, light, and highly absorbent, so it absorbs sweat and moisture well and dries swiftly. The more it is used, the better it feels, and the more it becomes accustomed to skin. The more it is washed, the more the dyed color becomes subdued, so the change in color is also something to enjoy. Also, Todaya Shoten's hand towel fabric is made with fabric weaved especially for Todaya Shoten by brand names called Niioka and Wakamatsu.

[Stencil] ... At Todaya Shoten, two chusen stencils are carved using either by craftsmen's hands or machines depending on which of two types of designs it is.

[Chusen] ... Todaya Shoten's hand towels are dyed at a chusen factory. Most of that manufacturing process is manually done by the hands of experienced craftsmen. Both sides of chusen hand towels are the front. In the aesthetic sense of Japanese people, who focus on parts that cannot be seen and the reverse side, it is desired that the side that is used is always the front. Thus, in Rienzome, at the stage of dyeing, chusen has been selected as the main technique, in which the dye is allowed to soak into the core of the fibers, from the top to the bottom of the cloth.

[392 Osechi]
Osechi is a courtly event held in the Heian period. Osechi dishes were offered to the gods and eaten at a banquet. Osechi dishes were originally meant for the five festivals (New Year's Day, Peach Festival, Dragon Boat Festival, Tanabata Festival, and Chou-you Festival), but later came to be used as a term to describe New Year's dishes at the beginning of the year. Each dish has its own meaning and is meant to bring good luck.

The service of adding traditional Japanese MIZUHIKI Ume-musubi to your order has been discontinued due to limited quantities. Currently, MIZUHIKI Ume-musubi is not attached to the products we deliver. Thank you for your understanding in advance.