BOOK

Beikoku Kyodai Kigyo No Business Model Kakushin Innovation Senryaku to Soshiki Noryoku No Jitsuzo

Ishiyama Yoshihide

2800yen
(3080yen Tax incl. in Japan)
Points You Earn 1% (28p)
Release Date March 28, 2008
Availability Backorder:Usually ships in 1-3 weeks
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Product Details

Catalog No.NEOBK-472397
JAN/ISBN 9784502398803
Product Type BOOK
Pages 194

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Description in Japanese

米国巨大企業のビジネスモデル革新 イノベーション戦略と組織能力の実像 / 石山嘉英

イノベーションとは、顧客に対して、新しいソリューションとバリューを提供する企業行動であるべきだ。いつどのようなイノベーションを採用すべきか、成長のプロセスと戦略のフォーカスの関係から理論的・実証的に解き明かす。

Related Offer & Feature

    Tracklisting

    1
    序章 どんな視点から眺めるか
    2
    第1章 時価総額経営の功と罪-エンロン問題の教訓
    3
    第2章 ビジネスモデル・イノベーションvsプロセス・イノベーション-IBMの再生とデルの挑戦
    4
    第3章 娯楽産業と経営戦略の進化-ディズニー帝国の真実
    5
    第4章 小売り業とプロセス・イノベーション-ガリバーとなったウォルマート
    6
    第5章 日用品の世界とプロダクト・イノベーション-170歳の若い会社P&G
    7
    第6章 自動車産業の揺らぎ-ビッグスリーの存亡
    8
    第7章 米国企業の法則

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