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BOOK

Dentsu to FIFA (Kobunsha Shinsho)

Kenta Tazaki

800yen
(880yen Tax incl. in Japan)
US$ 5.02
Points You Earn 1% (8p)
Release Date mid February 2016
Availability In Stock at Supplier:Usually ships in 2-4 days
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Product Details

Catalog No.NEOBK-1912222
JAN/ISBN 9784334039035
Product Type BOOK
Label/DistributorKobunsha
Product Package Size (Measured) 10.7 x 17.4 x 1.2cm
Pages 222

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Description

[Machine Translation] The World Cup and the resulting massive sponsorship and broadcasting rights money. The FIFA dons Abelanger and Blatter, who had greatly expanded and corrupted the soccer world, which until the mid-1970s had been centered in Europe, were behind the growth and corruption of the sport. In the background was the shadow of Dentsu, a Japanese general advertising agency. Who is "in charge" of world soccer? Nonfiction writer Kenta Tazaki's ambitious work examines the growing relationship between soccer and money.

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region (谷歌翻译在中国大陆无法使用).

Description in Japanese

電通とFIFA サッカーに群がる男たち (光文社新書) / 田崎健太/著

ワールドカップ開催、それにともない巨大化するスポンサーと放映権にまつわるカネ―。七〇年代半ばまでヨーロッパ中心だったサッカー界を大きく成長させ、そして腐敗させたアベランジェとブラッターというFIFAのドン。その背景には、日本の総合広告代理店・電通の影があった。世界のサッカーを“仕切る”のは誰なのか?巨大化するサッカーとカネの関係にメスを入れる、ノンフィクション作家・田崎健太の意欲作。

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    Tracklisting

    1
    第1章 ペレを日本に呼んだ男
    2
    第2章 現金入りの封筒
    3
    第3章 契約解除通告
    4
    第4章 兄弟
    5
    第5章 日本か、韓国か
    6
    第6章 全員悪人

    Fifa World Cup Related Items

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