BOOK

Ninki Ten Ha Bargain Sale Ni Tayoranai Kachi Gumi Fashion Kigyo No Shinjoshiki (Chukoshinsho Ra Ku Re)

Saito Takahiro / Cho

820yen
(902yen Tax incl. in Japan)
Points You Earn 1% (8p)
Release Date April 10, 2013
Availability Sold Out
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Product Details

Catalog No.NEOBK-1483763
JAN/ISBN 9784121504517
Product Type BOOK
Pages 235

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Description in Japanese

人気店はバーゲンセールに頼らない 勝ち組ファッション企業の新常識 (中公新書ラクレ) / 齊藤孝浩/著

ZARAは月曜日に勝負をかけ、しまむらは在庫一点主義にこだわる―H&M、ユニクロ、JINSなど、人気チェーンはファッション業界の古い常識を覆している。彼らのビジネス方程式から、他業種にも参考になる“カイゼン”のヒントを抽出。

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    Tracklisting

    1
    第1章 勝ち組企業の年間計画
    2
    第2章 勝ち組企業の行動サイクル
    3
    第3章 勝ち組企業の販売戦略
    4
    第4章 勝ち組企業の価格戦略
    5
    第5章 勝ち組企業の在庫コントロール
    6
    第6章 勝ち組企業が気遣う購買心理
    7
    第7章 ファッションビジネスはどこに向かっているのか?
    8
    付録 ファッション業界で学んだ仕事術

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