Authors | IKE TOMI JIN |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Dec 13, 2018(JST) |
国内市場5.7兆円 「LGBT(レズビアン/ゲイ/バイ・セクシャル/トランスジェンダー)市場」を攻略せよ! - 池冨仁/著 臼井真粧美/著 柳澤里佳/著 片田江康男/著 週刊ダイヤモンド編集部/編
Viewer Type |
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Price | 110 yen |
Points You Earn | 1 points (1%) |
Compatible Devices |
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Release Date | Oct 18, 2013(JST) |
Description in Japanese
欧米では古くから「LGBT」という人たち向けに大きな消費市場が存在しています。
LGBTとは「レズビアン(女性に惹かれる女性)」、「ゲイ(男性に惹かれる男性)」、
「バイ・セクシャル(両性愛者)」、「トランスジェンダー(性同一性障害)」
の頭文字を取り、性的少数者の総称として使われる言葉です。
LGBTは人口の約5%の規模で存在するといわれています。
LGBTに関する商品やサービスの市場は、米国では77兆円、英国は7兆円にもなり、
企業は無視できず、情報感度が高く可処分所得も多いLGBTへの対応を誤ると
業績に大きく影響する可能性もあります。
そして、日本でも市場は5兆7000億円という調査結果もあります。
ようやく日本で注目され始めたLGBT市場とどう向き合うのか。
週刊ダイヤモンド(2012年7月14日号)では第二特集「国内市場5.7兆円 LGBT市場を攻略せよ!」を掲載。
本特集はレズビアン&ゲイカルチャー、LGBTコミュニティに貢献した人に贈られる
「Tokyo SuperStar Awards2012」のメディア賞を受賞しました。
この度、その特集を電子化しました。
雑誌のほかのコンテンツは含まれず、特集だけを電子化したため、お求めやすい価格となっています。
【掲載内容】
・第1部 業績を左右する77兆円市場 米国企業が意識する“視線”
・第2部 10の事例から将来像を読み解く 日本におけるLGBT最新事情
日本IBM/シスコシステムズ/ゴールドマン・サックス/プルデンシャル生命保険/
ソフトバンク/ディズニーとパークハイアット/TOOT/LAUXES/アルファロメオ
・職場におけるカムアウト問題 周囲の理解と配慮は不可欠
・Column 中年期を迎えるゲイ1期生 直面する「老後」という課題
Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Authors | IKE TOMI JIN |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Dec 13, 2018(JST) |
Authors | IKE TOMI JIN OTSUBO YAYA KO SUKA AYAKO NOGUCHI TATSUYA FUKASAWAKEN |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Aug 09, 2018(JST) |
Authors | ASAJIMA AKIKO IKE TOMI JIN SHIMIZU RYO KAI SUZUKI YOKO FUKASAWAKEN |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Jul 19, 2018(JST) |
Authors | IKE TOMI JIN KATADA KO YASUO YAMAGUCHI KEISUKE |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Jul 19, 2018(JST) |
Authors | IKE TOMI JIN |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Jul 05, 2018(JST) |
Authors | IKE TOMI JIN |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: May 24, 2018(JST) |
Authors | USUI MASAMI BI DOMOTO TADASHI TAKASHI NOMURA SEIKO |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Mar 21, 2019(JST) |
Authors | YAMAMOTO AKIRA USUI MASAMI BI OYA HIROYUKI |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Nov 01, 2018(JST) |
Authors | USUI MASAMI BI OTSUBO YAYA KO KONO TAKURO SATO HIROHISA SUZUKI TSUYOSHI NOGUCHI TATSUYA MIYAHARA AKIRA AKIRA NISHIKAWA ATSUKO FUKUHARA MAKI |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
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Authors | USUI MASAMI BI KOJIMA TAKESHI HORIUCHI AKIRA ONETA YASUSHI KAI NISHIDA KOJI |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Aug 30, 2018(JST) |
Authors | USUI MASAMI BI SATO HIROHISA SUZUKI TSUYOSHI MIYAHARA AKIRA AKIRA |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Jul 12, 2018(JST) |
Authors | USUI MASAMI BI SUZUKI TSUYOSHI TSUMOTO TOMOKO |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Jun 28, 2018(JST) |
Authors | SHIMIZU RYO KAI SUZUKITAKAHISA MIYAHARA AKIRA AKIRA YANAGISAWA SATOKA ONETA YASUSHI KAI NOMURA SEIKO |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Dec 06, 2018(JST) |
Authors | OTSUBO YAYA KO SHIMIZU RYO KAI TAUE TAKASHI DAI ONETA YASUSHI KAI MORIKAWA MIKIHITO YANAGISAWA SATOKA |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Oct 25, 2018(JST) |
Authors | OTSUBO AKIRA NOGUCHI TATSUYA MATSUMOTO YUKI YANAGISAWA SATOKA YAMAMOTO TAKESHI TAHARA HIROSHI OKU KINO SAKAE NAKAJIMA MEGUMI NISHIKAWA ATSUKO HASHI CHO SHODAI MINE RYUICHI |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Aug 02, 2018(JST) |
Authors | ARAI MIEKO IKEDA HIKARI SHI TAJIMA YASUHISA YANAGISAWA SATOKA YAMAGUCHI KEISUKE |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Jun 21, 2018(JST) |
Authors | KONO TAKURO SATO HIROHISA SUKA AYAKO TAKEDA TAKAHIRO YANAGISAWA SATOKA |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: May 17, 2018(JST) |
Authors | ASAJIMA AKIKO USUI MASAMI BI SHIMIZU RYO KAI YANAGISAWA SATOKA |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: May 10, 2018(JST) |
Authors | MAEDA TSUYOSHI KATADA KO YASUO TAUE TAKASHI DAI SOMA RUMI |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Jan 25, 2019(JST) |
Authors | KATADA KO YASUO SHIMIZU RYO KAI SUZUKITAKAHISA |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Sep 27, 2018(JST) |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Jun 21, 2018(JST) |
Authors | KATADA KO YASUO OMOSHI DAKE SHI DOMOTO TADASHI TAKASHI ONETA YASUSHI KAI |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Feb 01, 2018(JST) |
Authors | KATADA KO YASUO HORIUCHI AKIRA |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Jan 05, 2018(JST) |
Authors | SHUKAN DIAMOND HENSHU BU |
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Publishers | Daiyamondosha |
Release Date: Mar 22, 2018(JST) |
Authors | SHUKAN DIAMOND HENSHU BU |
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Release Date: Oct 27, 2017(JST) |
Authors | ASAJIMA AKIKO OTSUBO AKIRA SUKA AYAKO SUZUKI YOKO TSUMOTO TOMOKO NOGUCHI TATSUYA SHUKAN DIAMOND HENSHU BU |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Oct 18, 2013(JST) |
Authors | NISHIUCHI AKIRA SHIMIZU RYO KAI SUZUKITAKAHISA FUKASAWAKEN FUJITA AKIO SHUKAN DIAMOND HENSHU BU |
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Publishers | Daiyamondosha |
Release Date: Oct 18, 2013(JST) |
Authors | ARAI MIEKO IKEDA HIKARI SHI NAKAMURA MASAKI MAEDA TSUYOSHI SHUKAN DIAMOND HENSHU BU |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Oct 18, 2013(JST) |
Authors | GOTO TADAYOSHI FUJITA AKIO SHUKAN DIAMOND HENSHU BU |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Oct 18, 2013(JST) |
Authors | TAKEDA TAKAHIRO |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Mar 28, 2019(JST) |
Authors | SHUKANDAIYAMONDOJINJABUKKYODAISORANSHUZAIHAN |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Mar 28, 2019(JST) |
Authors | TAKAMURA TARO |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
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Authors | NISHIDA KOJI |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Mar 14, 2019(JST) |
Authors | MAEDA TSUYOSHI KATASE KYOKO TOCHIO EMI FUNAKI HARU JIN |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Mar 14, 2019(JST) |
Authors | SHIMIZU RYO KAI SUZUKITAKAHISA TAKEDA KOHEI TAKEDA TAKAHIRO |
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Publishers | Daiyamondosha |
Labels | Shukan Diamond Tokushu BOOKS |
Release Date: Mar 07, 2019(JST) |