BOOK

"Kiki Kanri Kisha Kaiken" No Know-how Higashinippon Daishinsai Seihen Scandal Wo Ikani Ka (Bunshun Bunko)

SASSA ATSUYUKI / Cho

571yen
(628yen Tax incl. in Japan)
Points You Earn 1% (5p)
Release Date July 07, 2011
Availability Sold Out
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Product Details

Catalog No.NEOBK-972633
JAN/ISBN 9784167560171
Product Type BOOK
Pages 335

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Description in Japanese

「危機管理・記者会見」のノウハウ 東日本大震災・政変・スキャンダルをいかに乗り越えるか (文春文庫) / 佐々淳行/著

本書は、スキャンダルが発生しては「記者会見」でマスコミに追及され失脚する政治家、経営者、芸能人の「危機管理」ゼロの惨状を批判し、言葉による反論闘争術の勧めを綴った『わが記者会見のノウハウ』に大幅加筆をした増補版。東日本大震災で馬脚を現し「管理危機」に陥った民主党政権等に新たに鉄槌を下す。

Related Offer & Feature

    Tracklisting

    1
    第1章 東日本大震災という「国難」-「憂いなければ備えなし」
    2
    第2章 民主党が日本を滅ぼす!-「広報」と「勤務体制」
    3
    第3章 奇跡を起こすための弁論術-「敵地攻撃」と「ソフィスト的詭弁術」
    4
    第4章 「守りの広報」と「攻めの広報」-"PR"の二つの意味
    5
    第5章 猛獣マスコミを手なずけるには-「情報の一元化」よりも「発表の一元化」が大事
    6
    第6章 涙の記者会見は「男女格差」あり-グッドルーザーになるためには
    7
    第7章 わが失言の収支決算-イスラエル大使からの「物言い」

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