BOOK

"Kiki Kanri Kisha Kaiken" No Know-how Higashinippon Daishinsai Seihen Scandal Wo Ikani Ka (Bunshun Bunko)

SASSA ATSUYUKI / Cho

571yen
(628yen Tax incl. in Japan)
Points You Earn 1% (5p)
Release Date July 07, 2011
Availability Backorder:Usually ships in 1-3 weeks
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Product Details

Catalog No.NEOBK-972633
JAN/ISBN 9784167560171
Product Type BOOK
Pages 335

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

Description in Japanese

「危機管理・記者会見」のノウハウ 東日本大震災・政変・スキャンダルをいかに乗り越えるか (文春文庫) / 佐々淳行/著

本書は、スキャンダルが発生しては「記者会見」でマスコミに追及され失脚する政治家、経営者、芸能人の「危機管理」ゼロの惨状を批判し、言葉による反論闘争術の勧めを綴った『わが記者会見のノウハウ』に大幅加筆をした増補版。東日本大震災で馬脚を現し「管理危機」に陥った民主党政権等に新たに鉄槌を下す。

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Related Offer & Feature

    Tracklisting

    1
    第1章 東日本大震災という「国難」-「憂いなければ備えなし」
    2
    第2章 民主党が日本を滅ぼす!-「広報」と「勤務体制」
    3
    第3章 奇跡を起こすための弁論術-「敵地攻撃」と「ソフィスト的詭弁術」
    4
    第4章 「守りの広報」と「攻めの広報」-"PR"の二つの意味
    5
    第5章 猛獣マスコミを手なずけるには-「情報の一元化」よりも「発表の一元化」が大事
    6
    第6章 涙の記者会見は「男女格差」あり-グッドルーザーになるためには
    7
    第7章 わが失言の収支決算-イスラエル大使からの「物言い」

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