Kotora No Marketing Riron Ga 2. 5 Jikan De Wakaru Hon

Okabayashi Hideaki / Cho

(1320yen Tax incl. in Japan)
Points You Earn 1% (12p)
Release Date November 17, 2010
Availability Backorder:Usually ships in 1-3 weeks
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Product Details

Catalog No.NEOBK-889560
JAN/ISBN 9784813240044
Product Type BOOK
Pages 190

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Description in Japanese

コトラーのマーケティング理論が2.5時間でわかる本 / 岡林秀明/著


Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

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    第1章 コトラー・マーケティング論の出発点-「ニーズを把握し、顧客を満足させる価値の提供」
    第2章 コトラーのマーケティング理論の急所(1)-市場占有率とポジションに合わせた戦略
    第3章 コトラーのマーケティング理論の急所(2)-市場をいかにして見つけるか
    第4章 商品開発、プロダクト・ライフサイクル、価格設定-競合他社といかに差別化するか
    第5章 コトラー理論のキーワード-ポジショニングとブランディング
    第6章 マーケティング・チャネル、セールス・フォース-消費者・顧客との良好な関係を築け!
    第7章 プロモーション、広告・宣伝、人的販売-メッセージをいかに効果的に伝えるか

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