BOOK

2019 Kokoku Hakusho

Nikkei Kokoku Kenkyujo / Hen

3000yen
(3300yen Tax incl. in Japan)
Points You Earn 1% (30p)
Release Date July 2019
Availability In Stock at Supplier:Usually ships in 2-4 days
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Product Details

Catalog No.NEOBK-2385620
JAN/ISBN 9784532641023
Product Type BOOK
Pages 216

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Description in Japanese

2019 広告白書 / 日経広告研究所/編

統合型マーケティング、行動喚起型コミュニケーション、疑似体験技術を使った広告。最新の広告動向を体系的に網羅。

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

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    Tracklisting

    1
    第1章 広告界の現状と見通し
    2
    第2章 デジタルイノベーションへの対応
    3
    第3章 広告メディアの動向
    4
    第4章 広告ビジネスの動向
    5
    第5章 広告研究と関連図書の動向
    6
    第6章 広告調査
    7
    資料編

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