BOOK

"Tsunagari" De Uru! Hosoku (Nikkei Business Jin Bunko)

Fujimura Tadashi Hiroshi / Cho

800yen
(880yen Tax incl. in Japan)
Points You Earn 1% (8p)
Release Date April 2019
Availability In Stock at Supplier:Usually ships in 2-4 days
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Product Details

Catalog No.NEOBK-2348213
JAN/ISBN 9784532198954
Product Type BOOK
Pages 318

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Description

[Machine Translation] Koshien Dry Cleaning" caught the hearts of the mothers of high school baseball players/ An apparel manager who sold 90 million yen in 2 years with zero sales promotion costs and only SNS and blogging/ Why socks sold well on "Mother's Day" / Where cray wraps gather customer feedback / Why apples sold like hotcakes at a tourist hotel store... Popular marketers will share their secrets for building relationships with customers and enjoying prosperity with abundant success stories.

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Description in Japanese

「つながり」で売る!法則 (日経ビジネス人文庫) / 藤村正宏/著

「甲子園クリーニング」で高校球児の母親のハートをキャッチ/販促費ゼロ。SNSとブログだけで2年で9000万円を売り上げたアパレル経営者/なぜ「母の日」に靴下が売れたのか/クレラップが顧客の声を集める場所/観光ホテルの売店でリンゴがバカ売れした理由...人気マーケターが豊富な成功事例と共に、お客さまと関係性を築き、楽しく繁盛する秘訣を説きます。

Related Offer & Feature

    Tracklisting

    1
    大前提 「つながりの経済」でビジネスの常識が大きく変わった!
    2
    法則1 もう、見ず知らずの人からモノは買わない!
    3
    法則2 出来事を「情報」に変換する!
    4
    法則3 「モノ」を売るな!「体験」を売れ!
    5
    法則4 「価値」を伝える!
    6
    法則5 「共感」をつくり出す!
    7
    法則6 風通しのいいコミュニティをつくる!
    8
    法則7 つながりがつながりを生む!
    9
    法則8 お客さまではなくファンをつくろう!

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