BOOK

Chiki No Shoku Wo Brand Ni Suru! Shoku No Text Wo Tsukuro (Iwanami Book Let)

Kanemaru Hiromi / Cho

620yen
(670yen Tax incl. in Japan)
Points You Earn 1% (6p)
Release Date October 2018
Availability Backorder:Usually ships in 1-3 weeks
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Product Details

Catalog No.NEOBK-2286792
JAN/ISBN 9784002709888
Product Type BOOK
Pages 63

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Description in Japanese

地域の食をブランドにする! 食のテキストを作ろう (岩波ブックレット) / 金丸弘美/著

新たな観光資源と持続的な地域経済を生む方法として、地域の食に付加価値をつけて都市部に売り込む、「食のブランド化」に注目が集まっている。その基礎となるテキストの作り方や、バイヤー・消費者・マスコミ向けのプロモーションの具体的な方法を紹介する。多彩な事例から、地域創生のヒントを提案。六次化産業・農商工連携を成功させるための必読書。

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

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    Tracklisting

    1
    1 食のブランド化は食のテキストから
    2
    2 食のテキストを作ろう
    3
    3 地域振興のためのプロモーションの仕組み

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