BOOK

<Kawaseru> No Shinri Gaku Shohi Sha No Kokoro Wo Ugokasu Design No Giho 61

Nakamura Kazumasa / Cho

2300yen
(2530yen Tax incl. in Japan)
Points You Earn 1% (23p)
Release Date August 2018
Availability In Stock at Supplier:Usually ships in 2-4 days
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Product Details

Catalog No.NEOBK-2258238
JAN/ISBN 9784844367680
Product Type BOOK
Label/DistributorMdN Corporation

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Description in Japanese

〈買わせる〉の心理学 消費者の心を動かすデザインの技法61 / 中村和正/著

「売れる」インターフェイスデザインの仕組みを解き明かす!「ストループ効果」とは?「ゲシュタルトの法則」ってなに?消費者が思わず買わずにいられなくなるマーケティングの心理効果について、そのカラクリとデザインへの応用を実践的に解説。

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

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    Tracklisting

    1
    1 心理学を考慮したユーザーインターフェイス(視線解析―視線に隠された心理からUIを考える
    2
    クレショフ効果―画像の連携プレーで生まれるストーリー
    3
    アフォーダンス―あなたはなぜその取っ手を回すのか
    4
    マジカルナンバー―人が覚えていられる情報の数は4±1
    5
    段階的開示―クリック数は少ないほどいい? ほか)
    6
    2 心理学を考慮したマーケティングとは(アンカリング効果―お得感はつくれる
    7
    返報性の原理―情けは人の為ならず
    8
    カリギュラ効果―障壁が高いほどやる気が出る
    9
    エスカレーター効果―印象に残すための違和感を演出
    10
    バイヤーズリモース―購入後に必ず訪れる不安 ほか)

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