BOOK
Nogyo No Marketing Kyokasho Shoku to No No Oishi Tsunagi Kata
Iwasaki Kunihiko / Cho
1600yen
(1760yen Tax incl. in Japan)
| Points You Earn | 1% (16p) |
|---|---|
| Release Date | November 2017 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-2159438 |
|---|---|
| JAN/ISBN | 9784532321833 |
| Product Type | BOOK |
| Pages | 213 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
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Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
農業のマーケティング教科書 食と農のおいしいつなぎかた / 岩崎邦彦/著
うまくいっている農家は何が違うのか?生活者は何を求めているのか?六次産業化成功の秘訣は?全国調査から見えてきた「食」と「農」を結ぶ道。
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Tracklisting
| 1 |
第1章 農業を再定義しよう
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| 2 |
第2章 農業にマーケティング発想を
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| 3 |
第3章 品質を決めるのは消費者である
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| 4 |
第4章 うまくいっている農家にはどのような特徴があるのか
|
| 5 |
第5章 どうやって強いブランドをつくるか
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| 6 |
第6章 「違い」が価値になる
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| 7 |
第7章 どうすれば六次産業化は成功するのか
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| 8 |
第8章 農業の体験価値を伝えよう
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| 9 |
第9章 さあ、前に踏み出そう!
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