BOOK

Tanoshiku Manaberu "Shiri Zai" Nyumon (Kodansha Gendaishinsho)

Inaho Kenichi / Cho

1100yen
(1210yen Tax incl. in Japan)
Points You Earn 1% (11p)
Release Date February 2017
Availability In Stock at Supplier:Usually ships in 2-4 days
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Product Details

Catalog No.NEOBK-2060226
JAN/ISBN 9784062884129
Product Type BOOK
Label/DistributorKodansha
Pages 294

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Description

[Machine Translation] The book contains many unique cases (not limited to those that have become cases) that readers can feel familiar with and enjoy learning about intellectual property rights from the perspective of "imitation. In particular, through original research and interviews, we have tried to depict the human drama behind each case, so that readers can experience "facts are stranger than fiction" and deepen their understanding of the subject. By making the book both entertaining and practical, we hope that readers will naturally acquire practical knowledge related to intellectual property rights and make use of this knowledge in their business and other activities. The differences between the various rights included in intellectual property rights (copyright, patent, utility model, design, trademark, etc.) are highlighted. Furthermore, by introducing episodes in which each right intersected, we provided readers with hints for considering effective IP strategies that combine multiple IP rights.

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Description in Japanese

楽しく学べる「知財」入門 (講談社現代新書) / 稲穂健市/著

身近に感じられるユニークな事例(事件化したものに限定されない)をふんだんに盛り込み、「模倣」という切り口から知的財産権について楽しく学べるようにした。特に、独自の調査や取材を通じて各事例の背景にある人間ドラマを描き出し、「事実は小説よりも奇なり」を体感してもらうことで、読者の理解が一層深まるようにした。面白さと実用性を両立させることで、知的財産権に関連した実践的な知識を自然と読者に身に付けてもらい、それをビジネスなどに役立てられるようにした。知的財産権に含まれる各権利(著作権、特許権、実用新案権、意匠権、商標権など)の違いを際立たせた。さらに、各権利が交錯したエピソードを紹介することで、読者に対して複数の知的財産権を組み合わせた効果的な知財戦略を考えるヒントを示した。

Related Offer & Feature

    Tracklisting

    1
    序章 知的財産権とは?(著作権と産業財産権に分かれる
    2
    5つの権利をマトリクスで理解しよう)
    3
    第1章 その作品の模倣は許されるのか?―著作権(「東京五輪エンブレム騒動」とは何だったのか?
    4
    中央大学と広島カープの「C」 ほか)
    5
    第2章 その目印の模倣は許されるのか?―商標権(「イオン」と「イーオン」、「クラウン」と「クラウン」
    6
    「ファイトー、イッパーツ」も登録商標!? ほか)
    7
    第3章 そのアイデアの模倣は許されるのか?―特許権・実用新案権・意匠権(鳩山幸氏が発明したキッチンパーツとは?
    8
    なぜ審査請求をしなかったのか? ほか)
    9
    第4章 その権利は永遠なのか?―知財の複合化と「知財もどき」(ペコちゃんはパクリだった!?
    10
    キューピーもパクリ!? ほか)

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