BOOK

Jiomaketeingu Senryaku Post "Mass" Jidai No Shohi Sha Bunseki (Gentosha Renaissance Shinsho)

Sakai Yoshiaki / Cho

800yen
(864yen Tax incl. in Japan)
Points You Earn 1% (8p)
Release Date December 2016
Availability In Stock at Supplier:Usually ships in 2-4 days
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Product Details

Catalog No.NEOBK-2035203
JAN/ISBN 9784344910119
Product Type BOOK
Label/DistributorGentosha Media

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Description in Japanese

ジオマーケティング戦略 ポスト「マス」時代の消費者分析 (幻冬舎ルネッサンス新書) / 酒井嘉昭/著

消費者を性別・年齢プラス「居住地区」から理解すれば、マーケティングはもっとおもしろくなる。ジオマーケティング第一人者による、地理的視点からの顧客分析入門書。

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

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    Tracklisting

    1
    第1章 需要を理解するための新しいモノサシの必要性
    2
    第2章 ジオデモグラフィックス
    3
    第3章 日本の居住地区別ライフスタイル
    4
    第4章 10グループで見た日本のライフスタイル
    5
    第5章 立地のポテンシャルを測る
    6
    第6章 店舗計画に使う売り上げ予測モデル
    7
    第7章 ジオマーケティング戦略

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