BOOK
Jiomaketeingu Senryaku Post "Mass" Jidai No Shohi Sha Bunseki (Gentosha Renaissance Shinsho)
Sakai Yoshiaki / Cho
800yen
(880yen Tax incl. in Japan)
| Points You Earn | 1% (8p) |
|---|---|
| Release Date | December 2016 |
| Availability | Sold Out |
Product Details
| Catalog No. | NEOBK-2035203 |
|---|---|
| JAN/ISBN | 9784344910119 |
| Product Type | BOOK |
| Label/Distributor | Gentosha Media |
| Pages | 182 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
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Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
ジオマーケティング戦略 ポスト「マス」時代の消費者分析 (幻冬舎ルネッサンス新書) / 酒井嘉昭/著
消費者を性別・年齢プラス「居住地区」から理解すれば、マーケティングはもっとおもしろくなる。ジオマーケティング第一人者による、地理的視点からの顧客分析入門書。
Related Offer & Feature
Tracklisting
| 1 |
第1章 需要を理解するための新しいモノサシの必要性
|
| 2 |
第2章 ジオデモグラフィックス
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| 3 |
第3章 日本の居住地区別ライフスタイル
|
| 4 |
第4章 10グループで見た日本のライフスタイル
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| 5 |
第5章 立地のポテンシャルを測る
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| 6 |
第6章 店舗計画に使う売り上げ予測モデル
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| 7 |
第7章 ジオマーケティング戦略
|
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