BOOK

Joho Sambo (Kodansha Gendaishinsho)

Koguchi, Hidehikotsu / Cho

840yen
(924yen Tax incl. in Japan)
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Release Date July 2016
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Product Details

Catalog No.NEOBK-1980411
JAN/ISBN 9784062883771
Product Type BOOK
Label/DistributorKodansha
Pages 218

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Description

[Machine Translation] The Liberal Democratic Party (LDP) regained power in just four years after falling from power in 2009. This is the first full account from the man who led the LDP through data analysis for 1,461 days.

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Description in Japanese

情報参謀 (講談社現代新書) / 小口日出彦/著

2009年の下野からわずか4年で政権を奪還した自民党。その水面下では、テレビとネットのメタデータを縦横無尽に駆使した政治情勢分析会議が極秘裏に行われていた。1461日間、自民党をデータ分析で導いた人物が初めて明かす、その全貌。

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    Tracklisting

    1
    第1フェーズ(2009年秋~2010年7月参院選) 野党転落―報道分析から復活への手がかり(「10分で説明してくれ」
    2
    クチコミ@総選挙2009 ほか)
    3
    第2フェーズ(2010年秋~2011年夏) 膠着停滞―テレビ+ネットデータで精密度アップ(情報分析から情報戦略へ
    4
    バブルチャートの誕生 ほか)
    5
    第3フェーズ(2011年秋~2012年12月衆院選) 政権奪還―ネット積極活用で注目を集める(ボス交代
    6
    規模拡大した情報分析会議 ほか)
    7
    第4フェーズ(2013年1月~7月参院選) 完全勝利―IT全面武装で選挙に臨む(情報世界の景色が一変
    8
    参院選勝利に狙いを絞る ほか)
    9
    終わりに(2016年5月) 情報の結節点に網を張る(「果しなき流れの果に」が発想の原点
    10
    「不安な時代」を情報で生きる)

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