Ashita No Planning Tsutawaranai Jidai No "Tsutawaru" Hoho (Kodansha Gendaishinsho)

Sato Naoyuki

(924yen Tax incl. in Japan)
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Release Date May 2015
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Product Details

Catalog No.NEOBK-1813537
JAN/ISBN 9784062883023
Product Type BOOK

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Description in Japanese

明日のプランニング 伝わらない時代の「伝わる」方法 (講談社現代新書) / 佐藤尚之/著


Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

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    第1章 「情報“砂の一粒”時代」がやってきた―「伝える仕事」に携わる人にとって超アゲンスト
    第2章 忘れちゃいけない!情報“砂の一粒”時代「以前」を生きる生活者たち―生活者を2つに切り分けてプランニングする
    第3章 友人知人という最強メディア―砂一時代という超アゲンストに打ち勝つ方法
    第4章 ファンベースとマスベース―砂一時代と砂一時代以前でプランニングを切り分ける
    第5章 ファンにアプローチする3つの方法―砂一時代の生活者にどうリーチするか
    第6章 ファンからオーガニックな言葉を引き出す7つの方法―砂一時代の生活者が態度変容するオーガニックリーチ
    第7章 どんな課題でも70点以上とれるプランナーになるために―「基本的な構築」を一番大切にしよう

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