BOOK

"Keseru Ball Pen" 30 Nen No Kaihatsu Monogatari (Shogakukan Shinsho)

Takita Seichiro / Cho

720yen
(778yen Tax incl. in Japan)
Points You Earn 1% (7p)
Release Date April 2015
Availability Backorder:Usually ships in 1-3 weeks
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Product Details

Catalog No.NEOBK-1796476
JAN/ISBN 9784098252404
Product Type BOOK
Label/DistributorShogakukan
Pages 221

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Description in Japanese

「消せるボールペン」30年の開発物語 (小学館新書) / 滝田誠一郎/著

2006年の発売以来、世界で10億本以上売れたパイロットの“消せるペン”フリクションシリーズ。専用ラバーでこすると筆跡がきれいに消え(じつはインクが透明化するのだが)、何度でも書き直すことができるというユニークかつ画期的な商品だ。紅葉から発想を得たという開発のきっかけから、筆記具として使えるようになるまでの苦闘、アイデアをヒットにつなげたマーケティング戦略など、30年にわたる開発物語を、関係者への丹念な取材をもとに描く。

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

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    Tracklisting

    1
    第1章 “傍流”が生んだ画期的発明
    2
    第2章 技術を止めるな!
    3
    第3章 3つの幸運
    4
    第4章 疑いから確信へ
    5
    第5章 次なる一手
    6
    第6章 書く、を支える

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