Web Writing Jissen Koza News Release Kara Shohin Setsumei Made (WEB)

Hayashi Chiaki / Hencho Nakano Katsu Taira / Hencho Nakata Ichi Kai / Cho Ogawa Haruhito / Cho Inoe Hate Rin / Cho Yoshizawa Rumi / Cho Kimizuka Mika / Cho

(2200yen Tax incl. in Japan)
Points You Earn 1% (20p)
Release Date December 13, 2012
Availability Backorder:Usually ships in 1-3 weeks
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Product Details

Catalog No.NEOBK-1395042
JAN/ISBN 9784048912174
Product Type BOOK
Label/DistributorAscii Mediaworks
Pages 207

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

Description in Japanese

Webライティング実践講座 ニュースリリースから商品説明まで (WEB) / 林千晶/編著 中野克平/編著 中田一会/著 小川治人/著 井上果林/著 吉澤瑠美/著 君塚美香/著

国語の授業では教えてくれない「起承転結」の本当の使い方を解説。テーマ選び、見出し、書き出し語など、文章作りの基本テクニックを紹介。Web制作会社のディレクターが本書のテクニックの応用例を説明。Google AdWordsキーワードツールなど、誰でも使えるツールを利用。悩まず書ける!ソーシャル時代のコンテンツ戦略。

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

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    第1章 基礎編―ライティングとWebライティング(「見出しから作る」がライティングの基本
    見出しは3種類しかない ほか)
    第2章 実践編―いろいろな文章の型(新聞記者の目に留まるプレスリリースの型
    商品を説明するときの一般的なあらすじ ほか)
    第3章 応用編―ツールを使ったライティング(Excelで商品説明を量産する
    Google AdWordsキーワードツールで見出しを作る
    Googleアナリティクスで書くべき記事を見つける ほか)

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