About imabari towel
The imabari towel has been produced since 1894 by lots of companies located in the northern part of Ehime Prefecture in Shikoku, Japan.Imabari is a beautiful area enjoying the riches of the sun, the sea, and the water, and it could be said that the nature the quality of the products.
The imabari towel is getting much attention over the world after a company of the towel won several grand prizes at The New York Home Textiles Show. After Ministry of Economy, Trade and Industry selected the imabari towel as a Japan Brand for the Japan Brand Development Assistance Program, they have been working to establish the imabari towel as a leading brand in the world.
One of the biggest features of the imabari towel is its excellent water absorbency.
Do you usually wash a new towel before use?
As for imabari towel, you don't need to do like that. In addition to that, the towel is very soft, and you don't need to wash it with fabric softeners.
A secret of this absorbency is from their strict quality standards in which a towel must completely sink in water within 5 seconds. A tag of the imabari towel is put on only products after they pass this test.
How to keep it in a good condition for a long time.
Don't use fabric softeners.
If you need to use softner, select one which does not contain oil.Wash it before use.
Although an imabari towel absorbs water well, it might contain fine dust at the moment of the manufacture. So we recommend to wash it separetely from other laundry at first.
