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Hoshi Hoshi Ho Any Beech Tree of Genus Castanopsis Hito No Honno Kara Kokoku Wo to

欲しい ほしい ホシイ‐‐ ヒトの本能から広告を読み解くと - 小霜和也/著

Hoshi Hoshi Ho Any Beech Tree of Genus Castanopsis Hito No Honno Kara Kokoku Wo to
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Viewer Type viewer_image Neowing eBook Reader
Price 1566 yen
Points You Earn 15 points (1%)
Compatible Devices
Pages
    352
Release Date Oct 07, 2014(JST)

Description in Japanese

プレステの全盛期をつくったことでも知られるクリエイティブディレクター小霜和也による初の著作。ヒトのホンノウや心のメカニズムを手がかりに、消費者の「ほしくなってしまう理由」「買いたいと思ってしまうワケ」を解き明かした実践的広告マーケティングの新しい教科書。

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

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