SUPER LOVERS is a Harajuku fashion brand derived from the club culture of London, established in 1988. The brand's super colorful & uniquely designed clothing are very popular all over Tokyo and are frequently seen in KERA magazine.
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What's SUPER LOVERS?
SUPER LOVERS is a Harajuku fashion brand derived from the club culture of London, established in 1988. One of the characteristics of the brand is its logo, a Superman style diamond with a heart inside. Most items feature this famous logo print which make the products instantly recognizable.
In addition, SUPER LOVERS uses cute panda characters named Ken & Merry, and cool slogans such as "Lovers Rock" and "Lovers House" as their iconic feature.
The origin of their designs are inspired by a unique mix of London's club culture and Japanese subculture. Many rock-music oriented creators are also huge supporters of the brand. Recently SUPER LOVERS has been actively collaborating with various artists/events such as Daisy Stripper, CASCADE, WIRE festival, etc.